Let’s get something straight from the offset. This is by no means a definitive list. In fact, it’s pretty much a collection of apps installed on the Pocket Copy iPad that we felt deserved recognition for ACQ (App Copy Quality).
These five apps all display unique copy features that truly enhance the experience for the end user and are worth noting if you have your own app or are developing one.
The first app in our mini rundown is the delectable tower defence game Fieldrunners 2 from Subatomic Studios. Not only is the game a great time waster, it also displays comic quips, advice and cryptic clues while each level loads. The game was attacked by some when first launched for having slow load times, leading to a new load screen message since the bugs have been fixed that reads “Due to war rationing, this loading time has been shortened”.
As with most tips in Apple-made apps, the help notes in GarageBand that appear when the question mark button at the top of the interface is tapped offer just enough guidance to point the user in the right direction. Links placed within some of the tips allow the user to access more detailed guides as part of the GarageBand manual too.
Paper by FiftyThree is a minimalist app that puts all the focus on the canvas used for writing and sketching. When a user does ask for help, however, it is offered in the form of a slick, well edited, video tutorial as well short tips and promotions for in-app purchases. The app also has its own blog, accessible from within the app, that showcases the work of its users. Not only is this a great promotional tool but it develops a community for users of the app.
The second game in the list, SimCity Deluxe from Electronic Arts, includes a lot of copy. With so many options and paths for the player to head down, specific snippets of text for many scenarios are required. Of course, this game comes from a twenty year old series of titles so there’s plenty of editorial in the bank, but the quirky help text and entertaining guidance from the game’s advisor characters adds a great deal of personality.
SoundCloud, the social network for audio, provides a simple, free, recording app with a very useful tour that appears on first launch. A set of swipeable pages quickly and concisely explain the app’s key features in a fun and engaging way that seems easy but needs to be done well to be successful.
So that’s five of our favourite app copy examples. How about your app? Could it do with more engaging copy? Would it benefit from an instructional video or would a professional script for characters within the app do the job? Pocket Copy can provide all this and more at rate that will almost certainly surprise you. Get in touch with us today to discuss your app copy needs.