The guys over at Tapstream asked if we would provide a guest post for their blog that highlighted the benefit of a proper press release when launching an app. We duly obliged and the result is now live. 

Check out the teaser below and click the link to view the full post. Thanks to Robin and team for the opportunity. 

The Power Of The Press Release: 10 Steps To Launch Success
In my previous life as a editor of iCreate Magazine, I used to pass as many press releases as I could to my team. Why? Because the majority of them were so mind-numbingly dull - about as engaging as a seminar on paint drying.
Some of them shared news of incredible new inventions, software and ground-breaking technologies, but they came in the same tan corduroy outfit as all the others. I’d rather have someone else sift through the mud to find the gold.
Every now and then, a press release arrived in the mail. We laughed at the old fashioned delivery but, ultimately, we probably paid more attention to them because they, perhaps unwittingly, did the job they needed to do - be different.
You’re probably thinking “Tell me something I don’t know. My press release needs to stand out, I get it!”, but that’s not the whole story. There’s more than one way to craft a unique release and, in most cases, glitter isn’t the answer...

Read the full post on Tapstream here

If you want help with a press release or other copy for your new app, get in touch with Pocket Copy today, we'd be glad to help you out. 

It's hard not to like the new iPad ads. They're no great departure from previous marketing efforts but, unlike the recent run of iPhone commercials, they offer a simple difference - no voiceover.

With an upbeat backing track and the words loud, deep, alive, wild, bright and together plucked from a stream that looks worryingly like subliminal advertising, a swathe of colourful apps blast by to illustrate different meanings of these chosen adjectives.

All the while, we assume, the developers of the included non-Apple apps rub their hands at the prospect of an uptick in downloads. 

The ad does its simple job simply. Even as iPad owners we were left thinking "I want one of those" and the campaign does well to include the iPad mini alongside its larger counterpart throughout. The ads also tout the many fun and creative uses of the iPad as opposed to simple content consumption, which makes them as applicable to current iPad owners as they are to prospective purchasers. That's a neat trick for any brand. 

Ultimately, the ads feel more iPod than iPad but then perhaps that's the idea. 

Sometimes iPad marketing isn't about telling the suits that they can use it as a business tool or for frightening competitors in the tablet market.

Sometimes the iPad and its ads are just about fun. 

via Mac4Ever.com

via Mac4Ever.com

In the lead up to any major announcement from Apple there are normally a few leaks that help build hype or gauge public reaction.

An "unnamed employee" casually disclosing features to a not-so-off-the-record reporter can be just as helpful as a focus group when it comes to measuring consumer reaction to an upcoming product. Blog comment sections and social networks go wild and forums froth with manic discussion. Almost all of this chatter provides useful (not to mention free) information for the company in question and helps them to prepare for a hit or avoid a disaster.

While we're sure that the iPhone 4 being left in a bar wasn't part of a controlled leak on Apple's part, it's well known that the company does (or at least did during Steve Jobs' tenure) like to feed tidbits to the open-mouthed masses in order to cultivate the requisite level of hysteria come keynote time, while also taking the temperature of the market.

It now appears, be it intentional or not, that Microsoft is enjoying the same increase in attention through tags on its support site that mention as yet unconfirmed versions of Office products for iPhone and iPad. 

Mac Rumors  picked up the story from Mac4Ever.com while many others including Pocket-Lint, Cult of Mac, The Verge and 9to5Mac have all covered the news. All of these posts include grabs of the product listings in question, with Office Mobile for iPhone, Excel and PowerPoint for iPad all mentioned. 

Whether this was a genuine mistake by overzealous Microsoft staff in Europe or a cunning leak from Redmond, the result is the same. Sites (like us) are writing about it and people (even you!) are reading about it. 

How do you promote your releases? Pocket Copy provides a range of marketing services including press releases and advertising copy. Why not let us help you maximize the conversation surrounding your next launch?